Elevate customer interactions with real-time 3D
Elevate customer experiences with RT3D technology
Leverage our real-time 3D (RT3D) technology to transform customer interactions into informed decisions with deep product engagement. By enabling dynamic, personalized 3D experiences for exploration and customization, RT3D enhances the overall buying journey, leading to higher satisfaction and increased conversions.
Transform customer touchpoints with Unity Industry
Unity Industry is a suite of products and services for developers to leverage 3D and CAD data to create engaging, personalized customer experiences. Simplify the creation of configurators and virtual showrooms, improving interaction across devices and platforms, and effectively increasing conversions.
On the right: Courtesy of SmartPixels
Audi and their communications and brand agency, SXCES, set out to create innovative multimedia content for journalists, content creators, and other media representatives. They wanted their key media representatives to be able to view every detail of the car’s exterior, down to its rear electric motor’s oil cooling circuit, in real-time 3D. With the help of Govar Studios, SXCES developed the Virtual Exhibit XR, made with Unity, to provide them with an immersive experience of the Audi Q6 e-tron on Apple Vision Pro.
Discover how Trigger XR partnered with Diageo to build an immersive brand experience for their product –- Tequila Don Julio on Apple Vision Pro built on Unity. Unity enabled them to tell the story of the history and production process of one of their flagship brands in an authentic and accurate way. The immersive experience transports the user to the fields of Jalisco Mexico, allowing users to interact in the production process such as cutting leaves from an agave plant or aging a barrel of a tequila.
Luxury luggage maker Globe-Trotter understands that creating a personalized connection to their goods gives online shoppers the confidence to purchase high-end luggage sight unseen. By interacting with Globe-Trotter’s 3D product configurator, customers can personalize every component of their custom luggage (from over a trillion possible configurations), effortlessly specifying color, interior lining, locks, buckles, body, and more – and then view and modify their selections in real-time, creating one-of-a-kind suitcases.
Dive into the story of how Arksen created their explorer vessel configurator in Unity, with the help of their agency partner canVERSE, streamlining their content production and driving presales before the vessel was even built.
From rendering millions of images in real-time for website car configurators to creating mobile apps showcasing vehicles in AR, Volkswagen was able to take their marketing efforts to the next level with Unity Forma.
Why Unity for immersive customer experiences
No need to start building 3D models from scratch. With Unity, you can streamline time-intensive workflows and get RT3D versions of your products with automated CAD-to-3D import.
With teams across design, engineering, and marketing working from a single visual and real-time source, you can make sure the product model you market is error-free.
Complex products need to be represented accurately. Ensure the configuration options you present are relevant to the product, customer location, and other factors.
Create, prepare, and review real-time 3D product configurators and other interactive marketing assets instantly, all without writing a single line of code.
Publish across multiple platforms, including mobile devices and web browsers, to engage your buyers with immersive experiences, regardless of how they shop.
Accelerate your sales cycle with customizable interactive product configurators and asset creation that enables teams to better target customers with more relevant content.
Insights
Boosting e-commerce capabilities and scaling up marketing tools are among the top priorities for 79% of companies. See how immersive tech helped them address these priorities.
Many brands are looking to immersive, interactive real-time technology to turn shoppers into buyers. Discover what the market looks like today and the six product configurators that are shaping it.
Read insights from experts across a range of sectors, each offering perspective on the technologies they think will drive the greatest impact for their industries in 2024 and beyond.
Ready to revolutionize your customer engagement and conversion strategy? We’re here to bring your vision to life.