Retail and consumer goods
Transform your retail and consumer experiences
Unity’s real-time tools can help you hit your targets by:
- Increasing conversions with XR experiences like product configurators and virtual showrooms.
- Optimizing operations and reducing costs with store layout simulations, planograms, and staff configurations.
- Enhancing decision-making via physical storefront test scenarios.
Streamlining product development with advanced cross-team collaboration tools.
How XR is transforming the retail industry
Immersive XR experiences like virtual showrooms and product configurators let retail customers explore and customize products down to the finest details. Retailers can also use XR to optimize store layouts and operations with 3D visualizations, boosting efficiency and bridging the gap between physical and digital shopping.
Top real-time 3D use cases for retail
Elevate consumer experiences on multiple devices and platforms. Combine in-person and online shopping and increase conversions with immersive product configurators, virtual marketing assets, and showrooms powered by real-time 3D.
Streamline complex design, collaboration, and operations workflows with tools that improve productivity and reduce time to market. Optimize product design and review, and collaborate on plans with teams and vendors around the world.
Take the design and maintenance of your retail spaces to the next level. View, simulate, and manage multiple store layouts and merchandising using tools that help reduce costs by efficiently testing potential product placements.
Enhance training and workplace enablement to empower employees with an innovative, visually rich, and easy-to-understand training experience that puts safety first.
Get started today
Leverage the power of real-time 3D with a suite of products and services that will transform your CAD and 3D data into immersive experiences. Streamline, simplify, and speed up workflows to build long-lasting creations, and expand your reach across 20+ platforms.
Do more with your existing data. Automate the processing of your 3D, CAD, BIM, and point cloud data directly into Unity and ensure that your models can perform on any device.
Seamlessly integrate the Unity Asset Manager into your organization’s workflows. Unity’s extensible and intuitive cloud-based digital asset management (DAM) tool makes it easy to share and reuse branded content across teams.
Unity Success Plans offer support to reduce downtime and streamline operations, helping you achieve your goals faster by removing technical roadblocks.
Learn how SmartPixels built a real-time 3D product configurator for Camille Fournet, a Paris-based luxury leather goods maker. By creating an enhanced digital experience, Camille Fournet maximized sales and consumer engagement while reducing manufacturing costs, exemplifying where the future of luxury shopping is going.
Trigger XR partnered with Diageo to build an immersive brand experience for their product, Tequila Don Julio, on Apple Vision Pro. Unity’s real-time 3D tools enabled them to tell the story of the brand’s history and production process in an authentic and accurate way.
Globe-Trotter, a luxury travel lifestyle brand producing handcrafted luggage and leather collections, took their customer experience to new heights by partnering with SmartPixels. Together, they created Globe-Trotter’s first online custom luggage service, enabling their online shoppers to buy with confidence.
Walmart gave Unity developers the ability to integrate Walmart’s commerce API directly into their games and apps. Learn more about how this has unlocked new ways to connect customers’ virtual and physical lifestyles and opened up new monetization channels.
Building successful brands in the metaverse
Discover why large consumer brands, retailers, and creative agencies are adopting immersive technology to empower customers, accelerate time to market, and reach new audiences.
Transform your retail and consumer strategies with real-time 3D technology and drive more engagement, conversions, and revenue across multiple channels.