Automotive
Accelerate your digital transformation with XR
Unity’s real-time 3D technology enables you to:
- Seamlessly import, optimize, and visualize 3D and CAD data.
- Enhance efficiency and streamline digital interaction across global teams.
- Create interactive sales and marketing experiences, improving user engagement and interaction.
How XR is transforming the automotive industry
XR technologies expedite production cycles and foster innovation while reducing errors at every step. With the power of XR, automotive engineers can visualize vehicle designs in real-time, assembly workers can view essential information as AR overlays, and teams can collaborate effectively from anywhere in the world.
Top real-time 3D use cases for automotive
Use AR in automotive product design to provide global teams with an immersive experience and avoid delays commonly associated with traditional 3D automotive rendering software.
Unity’s HMI software solution enables you to create new interfaces, from personal infotainment systems and head-up displays to augmented reality and digital instrument clusters.
Make learning more engaging and effective. Use VR training simulators to create interactive, immersive training environments that are proven to increase knowledge retention and improve safety in high-risk scenarios.
Build distinct experiences to elevate customer satisfaction and loyalty. Differentiate your brand from competitors by leveraging the latest in headset and 3D technology.
Enhance maintenance efficiency with AR applications that deliver real-time, step-by-step instructions. Overlay interactive 3D models onto equipment to improve technicians’ understanding and accuracy, reducing errors and downtime.
Get started today
Leverage the power of real-time 3D with a suite of products and services that will transform your CAD and 3D data into immersive experiences. Streamline, simplify, and speed up workflows to build long-lasting creations, and expand your reach across 20+ platforms.
Do more with your existing data. Automate the processing of your 3D, CAD, BIM, and point cloud data directly into Unity and ensure that your models can perform on any device.
Seamlessly integrate the Unity Asset Manager into your organization’s workflows. Unity’s extensible and intuitive cloud-based digital asset management (DAM) tool makes it easy to share and reuse branded content across projects.
Unity Success Plans offer support to reduce downtime and streamline operations, helping you achieve your goals faster by removing technical roadblocks.
Success stories
Learn how Audi created world-class multimedia content to showcase the technological innovations behind the Audi Q6 e-tron.
Discover what led TomTom to choose Unity to build their in-car applications and help them tackle tricky HMI challenges.
Read how Innoactive, a Munich-based XR development company, utilized Unity to help Volkswagen Group develop, distribute, and manage their growing number of VR and AR applications.
James Liu, Director MB.OS Customer Experience and Design, shares what drives Merceds-Benz AG’s mission to elevate in-car automotive experiences.
Frequently asked questions
What are the benefits of real-time 3D?
+Can I import my CAD data into Unity?
+Can I get a demo of Unity products?
+What Unity products do I need to get started?
+What support and learning resources are available?
+What are the options for consultation support?
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Get hands-on with products from Unity, and learn how to import your CAD and 3D data and create world-class experiences across your business.